What are the types of businesses that can make use of GMB?

As more and more people rely on Google to guide them to the answer to their problems, businesses need to use all the tools at their disposal to gain exposure. By creating an account on Google My Business (GMB), a company gains a digital confirmation of its physical presence. And for customers looking to visit or check out the legitimacy of a business, this is very important. It is also a fundamental piece of information to have to compete with other similar businesses in your area. In this article, Digital Dot New York explores the types of businesses that can make use of GMB and why.

What are the types of businesses that can make use of GMB?

When you consider that Google My Business gives your company an actual location and physical presence in the eyes of consumers and search engines, you realize that there is a variety of businesses that can make use of it. From retail stores to service providers and public institutions – having a presence on GMB opens up a plethora of possibilities in terms of Google Maps advertising and geo-targeting.

Local businesses

Vector image of a city and a car with a smartphone and location tag.
GMB is one of the essential optimization tactics for local businesses.

For local business owners, having a well-known physical presence in their area is half the battle. The majority of consumers today will not stray past an 4 mile radius from their location if they don’t have to. So, for your business to pop up on their search results can make all the difference for both your online and offline traffic. After all, that is one of the ways how GMB helps local businesses. And some of the businesses that can confirm this most are retail stores. The other types of businesses that can make use of GMB on a local basis are service providers such as:

  • HVAC specialists
  • Plumbers
  • Mechanics
  • Hotels
  • Restaurants
  • Electricians
  • Banks
  • Repairmen
  • Carpenters
  • Bars
  • Realtors
  • Private practices
  • etc.

Franchises

Global map with franchises in different countries.
Franchises are an obvious answer when it comes to the types of businesses that can make use of GMB

Companies that have built up their brand to the extent of opening up stores or franchises in other locations certainly want to invest in GMB. With every new location that a company opens up and creates a GMB profile for, they gain additional value and a stronger overall presence online. All of it works in favor of creating a complex and intricate network that can get you rankings for local keywords, giving your franchise in a certain city, state, or country a vivid presence.

Does the size of the business play a role?

In most cases, it does not. Whether you have a small, medium-sized, or large business, they all need a clear presence. And since professional SEO companies push toward gaining value through citations and business listings, this falls under that category. Your GMB account is like having an extensive resume for your business on Google for everyone to see. There are many ways to develop it and make it better but there are also many mistakes that you can make along the way.

Are there types of businesses that can’t make use of GMB?

Every rule of thumb has its exceptions, and GMB falls under that claim as well. However, this is a very limited list and one that comes down to companies that operate in the virtual world only. Companies that have no physical location have little to no use of a GMB profile, given that there is no actual location to visit. So, startups and similar enterprises will rarely have use for GMB posts or other similar elemements.

Another plain and obvious note here would be businesses that operate under the radar and illegally. After all, you can’t really expect a black market to have a presence on Google My Business.

Start working on your GMB profile today

Local business on GMB
Build your online presence and brand name, starting with a proper GMB profile.

It should be clear as to how having a presence on Google My Business can benefit just about any business out there. And as you know, an important part of remaining competitive is to go head to head on all fronts. GMB is no exclusion, which is why there are all types of businesses that can make use of GMB.

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