Top UX writing practices for businesses

UX writing, in contrast to more traditional forms of copywriting, is a discipline that focuses on the creation of material that may be used to guide users in some meaningful way. If used properly, it can help you quickly turn your site visitors into loyal customers. As one of the top digital marketing agencies NYC, we decided to help and found out what the top UX writing practices for businesses are. In the following sections, we will discuss recommended practices that can assist you in producing actionable text for the web design projects you are working on. But first, let’s find out what UX writing is and how you can benefit from it.

What is UX writing and how can it benefit your business?

UX writing, which is also known as microcopy, is the discipline of generating user interface copy that guides the end user through an intentional path while addressing any issues they may have along the way. UX writing is also sometimes referred to as “writing for the user experience“. It is an expression of the brand voice, which was developed in an effort to make the company seem more approachable and establish a more personal relationship with the end user.

Person showing something on a laptop to another person while they're sitting across each other at a desk
Your marketing team should know how important UX writing is and what practices are best to use for your business.

Call-to-action buttons, navigation menu labels, success and error messages, pop-ups, instructional copy, form labels, headings, and fine print are all common examples of UX writing. According to the best web designers NYC, efficient UX writing enables you to:

  • Inspire users to take action and make progress toward their objectives.
  • Encourage the browsing behaviors and interactions you want to see.
  • Streamline the process of completing tasks.

The best UX writing practices for businesses

Before we go on to the next step, it’s important to keep in mind that the actual act of writing does not mark the beginning of the UX writing process. Instead, you should do thorough research before even you even write down the first word. Therefore, make sure to gain an understanding of the objectives of the product and the business and learn who your ideal customers are first. Now let’s move on to the best UX writing practices for businesses.

Use simple language

UX writing must be kept straightforward, unambiguous, and uniform throughout. Your users shouldn’t have to expend any more mental energy trying to decipher your intention. In an ideal world, people should be able to interact with it without having to think about what they’re doing and without being aware that they’re being directed in any specific way.

The following are some examples of how you can simplify the language in your microcopy:

  • Make sure to use jargon that is simple.
  • Steer clear of employing complicated or overly technical language.
  • Your writing will have a more natural and approachable tone if you end statements with prepositions. In addition to this, it may help you avoid using an extra word or two.
  • Your brand will appear more trustworthy if you write your microcopy in an informal, conversational style.

The best part is that there are plenty of online tools that can help you determine whether your microscopy is too difficult to understand. For example, you can use the Readability Test Tool completely free of charge.

Stay concise

Brevity is a major attribute of good UX writing. In fact, it’s the main reason why the term “microcopy” came into existence. It’s quite important that you maintain your writing clear and to the point. However, keep in mind that the objective is to subtly steer the user in a specific way without making it too obvious what the intended path is. Also, try to steer clear of utilizing formulations with expletives.

Test your material on users

While it might be beneficial to seek input from your coworkers, you should be aware that some parts of your microcopy may include an excessive amount of jargon. Because of this, it’s a good idea to test your material out on a variety of users. Ideally, you should try it out on people who are similar to your target demographic. If you have the resources available, you might want to think about doing an A/B test on particular parts of your material (for example, the call to action buttons) to observe how people react to the changes.

Board with sticky notes.
It’s always a good idea to test your content on your target audience before posting.

Always bear in mind that the objective of your microcopy is to direct the user from point A to point B. So instead of questioning users about the appropriateness of the phrase “Request a Quote,” you should test it by constructing scenarios in which you require users to finish a path. Because of this, you will have the ability to optimize your material for conversions.

Add images

In order to alleviate the frustration of extensive onboarding instructions or a 404 page, it can be helpful to include some humorous graphics. The usage of visual elements like photos, graphics, illustrations, emojis, and icons can improve the user experience, increase the longevity of your text, and strengthen the user’s association with your business.

Reflect the tone of your brand

Visitors to your website will get a sense of your brand’s character if you use language that meshes with the tone of your brand’s voice. However, it is crucial that you stay true to the style you select in order to accurately portray the voice of your company (without being repetitive). Try to avoid using too many adverbs in your writing. Instead, utilize your imagination to come up with unique ways to employ language to leave a lasting impact on readers and prompt them to adopt the desired course of action.

Always start with a benefit

Website metrics on a laptop screen
Using the top UX writing practices you’ll ensure to boost traffic on your website and raise awareness of your business.

In most cases, individuals won’t take initiative until they are sure of some sort of payoff. That’s why most of them pay special attention to sentence introductions. Starting a phrase with an explanation of why the user should take action is a good idea when you’re trying to focus your microcopy on leading them through a process. Rather than merely suggesting that you use pull requests to have your peers examine your code, modify your coding to make it more efficient.

Final thoughts on UX writing practices for businesses

Businesses can create their brand’s voice and lead users on a meaningful journey with the help of UX writers who take their craft seriously. However, don’t forget to focus your efforts on writing other great content, too. At the end of the day, you can always seek help from an experienced New York SEO consultant and ensure your website gets an increase in traffic.\

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