Tactics for improving your website UX in 2022

Websites are no longer an afterthought when it comes to conducting business. Rather, they have become the primary focus. Your website plays a crucial role in the process of generating new leads and converting them into consumers. This is especially true nowadays, in the post-pandemic world and the following years will only see a further rise in the significance of websites. Every aspect of your website, from the way it looks to how quickly it loads on mobile devices, will have an immediate and direct impact on your ability to establish and maintain a successful company. Having this in mind, you really can’t afford to neglect the experience of your website visitors. That’s why it’s important to continuously work on improving your website UX. To help you with this, our web development NYC team prepared three effective tactics.

What are the benefits of improving your website UX?

User experience (or UX) is a term that describes the manner in which individuals engage online with a product, service, or system. But what distinguishes a good from a poor UX? Well, whatever the current user claims it to be. In fact, the user’s perception is the only factor that goes towards determining the response. You can create the most beautiful website but if the typical user cannot figure out how to use it, the UX is lacking.

Group of people wearing white and looking at their phones
One of the best tactics for improving your website UX is listening to your customers’ feedback.

Therefore, you need to provide your users with a website that is able to answer their needs through its content and layout. This is the central focus of UX design and any good web design company NYC will understand this. Here are just some of the benefits of improving your website UX:

  • Reducing bounce rate. When a visitor to your website is able to quickly find the information they require, they are far more inclined to continue browsing your site.
  • Boosting conversion rates. You will have a much better chance of converting your visitor into paying customers if you direct their attention to the solution.
  • Improving retention and customer loyalty.¬†Customer retention and good UX go hand in hand. If you want your clients to keep coming back to your business, you need to make sure that your website provides a visiting experience that is enjoyable, simple, and easy to comprehend.
  • Increasing profits. According to studies, if you invest one dollar in UX, you’ll receive one hundred dollars in return. People are more likely to trust a website that is intended to provide solutions to the issues that they are facing.

Simple yet effective tactics for improving your website UX

It is just as crucial for a business to have a nice online appearance as it is to have a neat and tidy storefront. Remember, your website is the face o your company. Users have become more knowledgeable about web design in recent years. This made them develop expectations and as a website owner, your job is to meet them.

However, as the bar continues to be raised higher, many businesses are starting to feel that they’re unable to meet their customers’ expectations for a well-designed UX on their websites. However, improving the UX is not nearly as difficult as it may appear. In fact, even a moderate amount of effort can result in a significant competitive advantage. Plus, you have us to help you. We will assist you in getting started by addressing three essential tactics that will help you improve your website UX.

#1 Optimize your website

First, make sure to focus on the foundation of your website. Aspects such as page load time and responsiveness on mobile devices have a significant impact on the overall quality of your UX. The speed of your website can even have a major impact on your revenue. Because consumers have such high expectations when it comes to the speed of websites, they are less likely to make a purchase from a website that is viewed as being slow. In point of fact, it is estimated that slow websites cost businesses $2.6 billion in missed sales annually.

Photo of a something loading
The speed of your website can massively influence your UX.

Because there is a wealth of web services and tools that can help analyze a site’s performance and improve any essential features, implementing things like optimizing a website for speed and making it responsive to mobile devices is neither overly complex nor prohibitively expensive. Oh, and don’t forget the search engine optimization (SEO) aspect of your website, too. After all, you want users to notice your website, and boosting your website SEO is one of the best ways to achieve this. Consider hiring New York City SEO expert to help you as they’ll ensure your business is on top of search result pages.

#2 Give out concise information

Websites are typically visited by users who have the intention of obtaining certain information. The preceding statement might appear to be redundant. However, judging by the design of certain companies’ websites, they don’t appear to comprehend this point. Therefore, you must ensure that a user gets what they came for by presenting the information in an elegant and organized manner.

The trend among web designers today is going toward designs that are minimalist and straightforward. For instance, using bullet point lists as a means of communicating information has shown great results. In fact, 70% of users look at bullet point lists while only 55% look at lists that do not contain bullet points. It is also lucrative for businesses to provide information in a fashion that is easy to understand. This allows them to ensure that they successfully express their message and bring attention to the right aspects.

#3 Engaging content is a must

Creating a user experience that is satisfying for your visitors requires providing them with interesting and engaging material. These days, customers expect more than just to buy something; they want to have a proper experience.  Therefore, implementing an engaging content strategy is a fantastic method to accomplish this goal.

Glass of water and a notepad next to a laptop with a WordPress page opened on it
Publishing original and relevant content is a great way for improving your website UX.

Effective content strategies center on presenting the story of a brand in a way that helps develop and strengthen connections between your company and its customers. With the correct approach, you can present your content in any format. For example, you can use blog posts, video blogs, or even create a website that stands on its own. Establishing a brand identity through content can help you ensure that potential customers know more about your company. After all, trust is increased through familiarity and 82% of customers are more likely to trust a company after reading their custom content.

Final thoughts

As you can see, improving your website UX isn’t difficult at all, especially if you employ the strategies we’ve explained. However, if you want to make it even easier for yourself, don’t run away from hiring professional help. In fact, getting in touch with a New York digital marketing agency is one of the best things you can do for your business. But don’t take our word for it, give them a try. The growing number of your customers will quickly prove you’ve made the right call!

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