Key benefits of SEO for your business
With the Search Engine Optimization (SEO) industry being worth $65 billion and counting, businesses that are not leveraging its potential are losing money day in, day out. As much as 93% of all people start their online activities by using one of the most popular search engines that Google represents today. And with 40,000 searches being conducted every second, your business has a great chance of being found on search engines. That is, it will be found if you have invested time, effort, and money in SEO. The fact that your business is easily discoverable is just one of the many benefits of SEO for your business. Luckily, the list of all the positive effects of SEO is a long one.
But achieving those effects isn’t such an easy and straightforward process. A lot of people struggle with the concept of SEO and all the ways you can implement it in your business. If this is a part of your concerns, all you have to do is get in touch with Digital Dot and schedule your consultation. We will create a personalized plan that will be perfect for your needs as a business owner.
Why SEO matters?
SEO is the process of acquiring ‘organic’ traffic from the search results on various search engines. Increasing organic traffic means that your site will become more visible without you having to pay for it by investing in paid ads. In other words, the traffic you will receive through SEO will be composed of viewers who are genuinely interested in the products/services that you are selling.
That being said, utilizing SEO for business growth is one of the best decisions you as a business owner will make. Because in today’s day and age, businesses that don’t invest their resources into SEO don’t stand a lot of chance when going up against their competitors who are thoroughly aware of why SEO matters.
Primary benefits of SEO for your business
- High-quality conversion rates
- A great source of leads
- Great Return on Investment (ROI)
SEO traffic brings in quality conversion rates that target your audiences
Although Pay Per Click (PPC) might excel in the quantity, SEO offers far more high-quality conversion rates. It has proven to be the best source of site visitors, offering trustworthy search results.
There are thousands of people searching for your products and services on different search engines. With the right usage of SEO, your website will rank well for the target keywords that will focus on your products/services. Once people search for a problem and your website shows up as one of the top solutions, you will pull in more traffic. And traffic gained through search engines is the best type of traffic because you are not pushing people to come to you – they are arriving by themselves. Finally, this type of traffic is more likely to convert since research shows that search traffic has the best conversion rates for many websites.
SEO is a great source of free leads
With a decent online presence, your business will be getting significant exposure, a good amount of free organic traffic and highly relevant leads which might turn into real-life customers at the end of the day. But in order to start generating leads, you would first have to know who your target audience is. And then find a way to engage them. Once you figure this out and implement a good SEO strategy, you will be able to appeal to your target audience in the right place and at the right time. To have the best chance to reach those leads, and save your time in the process, you could put us in charge of the process and wait for the results to show.
SEO shows a high ROI
Recent studies have shown that organic traffic garnered through SEO can contribute to more than 40% of business revenue. Furthermore, what local searches also show is that 18% of purchases were made within the same day. This leads to the only logical conclusion – that SEO will increase ROI from all of your marketing activities. And a marketing campaign should go hand in hand with a good SEO strategy, resulting in maximum benefits and profits for your business.
Secondary benefits of SEO for your business
- Better user experience
- 24/7 promotion
- Long-term results
- Different marketing activities
- Improved website speed
- Increased social media following
- Leading spot in your industry
1. SEO will result in better user experience
At the end of the day, all of the effort you put into your website development and maintenance is done with one ultimate goal in mind – to improve the experience of your potential customers. With easy to navigate pages, related images, and high-quality content, your audience will be pleased, resulting in more clicks, leads, and better conversion rates. And such results are exactly an important factor search engine sites look into when improving your search ranking, thus making your website more visible.
2. Top ranking means constant promotion for your website
SEO is a practice that lasts 24/7, 365 days a year. That means that you cannot lose your position overnight, but you can work on improving it every single second of the day. You have a chance to increase your web traffic every day. And that traffic can come from anywhere in the world. In essence, good search engine rankings will ensure that your business is promoted at all times – even while you sleep. It might sound too good to be true. But once you realize what is SEO and its benefits become clear to you, you will see that some things are just perfectly designed.
3. SEO provides long-term results
One of the most lovable benefits of SEO for business owners must be the fact that a good SEO strategy will generate even better long-term results. However, the initial results won’t be so quick to show. It usually takes between 6-12 months for your website to reach its optimal ranking position. But once it gets there, it will rarely move down the scale. So long as you actively monitor changes in Google’s algorithm and follow the fundamental principles of SEO, each new update will bring more progress your way.
4. SEO includes all of your online marketing activities
SEO is a practice that includes different online marketing activities. All of them contribute to your SEO rankings in one way or another. Online advertising, social media marketing, content marketing – it all falls under activities that influence SEO. Now, we all know that the days of newspaper ads have been replaced with the new era of digital marketing. Once you pay attention to all the benefits of SEO in digital marketing practices, you will realize how much those companies that are disregarding it are missing out.
5. Improved website speed will be one of the main benefits of SEO for your business
Statistics show that all website visitors are inclined to exit a page if it takes more than three seconds to load. Even a two-second delay in loading time will cost your business 4.3% of sales. Since a fast-loading website will enhance customer satisfaction and improve user experience, it goes without saying that website speed is an important factor that affects your ranking on various search engines. As you work on growing your website’s SEO, you will also be working on speeding up your website, tackling two problems at a time.
As an essential element of technical SEO, the loading speed of your website directly affects the strength of your SEO. And if you need further proof of this, consider that Google Chrome is planning on introducing badges for slow-loading websites, making them identifiable to visitors. Hence, improving the speed of your website will be fundamental in keeping your current clients, as well as secure new ones.
6. Using SEO for business growth, as well as social media growth
A good SEO strategy will bring along thousands of website visitors. While clicking through your website and its content, your visitors will be more likely to click on your social media icons if they like what they see. Of course, not every website visitor will result in a social media follower. But you can expect a small percentage of your visitors to become faithful social media followers. Just bear in mind that the ‘small percentage’ can mean hundreds, if not thousands of new people.
7. SEO will help you gain the upper hand over your competition
There is a multitude of benefits of SEO for your business. But the fact that it’s very likely to keep you ahead of the competition seems to be what business owners are most interested in. By integrating all of the digital marketing strategies that include SEO, you are guaranteed to grow as a business. Feel free to ask any business owner that is operating in the most saturated markets and they will tell you just how hard it is to stay at the top when surrounded by competitors. So if there’s anything that can tip the scales in your favor, you should seize the chance while you still have it. And SEO is there for everyone to use.
Business and website owners have a lot to gain
But what about the benefits of SEO for website owners? How can putting in the necessary work into SEO result in website owners’ satisfaction? The moment you start noticing the benefits of your SEO strategy, you are going to witness a spike in website traffic, leading to more real-time buyers, increased social media following, and overall improved customer satisfaction and user experience. All of that will help your business have a better standing on the market. That will result in increased profits and, consequently, a heftier bank account.
Even if it so happens that your current ranking is good, all it takes is for several of your competitors to invest in SEO on a daily basis. Doing so could easily place them ahead of you, enabling them to steal your present and potential customers.
You now know what is SEO and its benefits are familiar to you…what’s the next step?
If you want to appear among the first search results once your customers look up the type of services you offer, which SEO will certainly make happen, all you have to do is schedule a consultation with Digital Dot. We will assess your goals and current standing which will help us create the best strategy for your needs. With the options you have at your disposal, there is no reason not to utilize all the potentials SEO offers.