How to build a strong backlink profile for your business

Most experts working at top digital marketing agencies New York will tell you that Google rewards you with higher rankings if you ensure to post quality content. Although this is theoretically accurate, it can very difficult to reach the first, second, or third spot in SERP without first implementing an effective SEO plan. The process of constructing a backlink profile comes into play at this point. But how do you build a strong backlink profile for your business? Continue reading as that’s exactly what we’re going to teach you.

What is a backlink and why is it important to build a strong backlink profile for your website?

Backlinks (incoming links) are produced whenever an external web page is linked to inside the content of a website. For example, let’s say that the primary focus of your website is on teaching people how to train their pets. You can have an online retailer that specializes in the sale of pet supplies link to one of your posts. This works the other way around as well.

Person sitting at a desk and using Google on their laptop
If you build a strong backlink profile for your business you’ll ensure your website is at the top of the result page.

So, what exactly is the fuss about when it comes to backlink profiles? Backlinks can be thought of as a recommendation or a vote of confidence from other websites. Therefore, a backlink profile is a collection of links from all of the websites that point to your own website as the destination for the links. Your backlink profile can include links from authoritative websites, as well as links from social networking platforms, spam links, no-follow links, and more.

The all-important ranking algorithm that Google uses to determine where a website falls in its results is dependent on a variety of factors. Unfortunately, many of them the search engine has chosen to keep secret. Backlinking, on the other hand, is one of these elements that experts in social media marketing NYC know for a fact will have an effect on their positions in Google’s search results.

Fundament requirements for your backlink profile

The practice of SEO is quite sophisticated. We could go on and on about the various technical aspects that make up a strong backlink profile, but we’ll keep this brief and stick to the fundamentals.

  • Search engines will raise a warning flag if there are an excessive number of links of a single type. You could even be subject to a penalty. Therefore, make sure your backlinks are natural-looking.
  • Links from authority websites, such as Wikipedia or news sources, provide your profile a significant boost in value. You should also connect to sites that are authoritative within the subject of your blog and website.
  • Unique anchor text can help you avoid getting penalties from search engines. That’s why it’s important to make sure that the anchor text consists of natural keywords and variations.
  • Google is able to identify instances in which there is no natural relevance! This means that, if you’re a New York SEO consultant, you shouldn’t link to cooking sites or cleaning services.
  • Your links must have the “do follow” attribute, as opposed to the “nofollow” attribute, in order to be included in your backlink profile analysis. Keep in mind that, for your website to have a natural appearance, it is essential to incorporate both of these elements.

Simple tips to help you build a natural and strong backlink profile

Now that you understand what backlinks are and how important they can be for your website SEO, let’s find out how to build a strong backlink profile for your business.

Generate original and quality content

We won’t lie – producing high-quality, fresh content that potential customers will devour can be a challenging task. However, this is by far the best strategy to build a strong backlink profile and maintain the general health of your SEO!

Google analytics page with charts and stats on it
Analyze your content and target audience as that will help you build a strong backlink profile.

Nowadays, there are plenty of tools that can help you with this. For example, you can use Google Analytics to find out what type of content on your website is getting most pageviews and social shares. If you focus your energy on developing additional material in those categories, you’ll boost your website SEO.

Invite guest writers to your blog

Guest blogging is a great way to boost your SEO and enrich your backlink profile. By guest blogging, you’ll ensure your content is available to a new audience while remaining in control of your backlinks. You might make an article and then link back to your website using keywords in a strategic manner, or even better, you could link to a relevant blog post on your website.

When scheduling your posts, remember to select businesses and business partners in your field that you can relate to. You want the people who follow them to find your content helpful and interesting. And in case you’re asked to write a guest blog post for someone else’s website, make sure to also invite that person to write a post on your own website.

Consider partner pages

Partner pages are a typical and effective way for businesses to acknowledge their strategic connections with other organizations. Plus, they will provide you with backlinks! So don’t be shy and reach out to your reliable contacts, ask them to link to your company, and offer to do the same for them.

Join professional conversations and post comments on blogs

Lastly, don’t hesitate to join in the discussion in the comment section if you find a topic that resonates with you. It is a fantastic opportunity to showcase your personal experience, to draw attention to yourself, and incorporate a stealthily placed backlink to your website.

Woman with a tattoo on her left arm sitting at a table and using her laptop
Don’t be shy but join online discussions and leave comments on topics that relate to you.

Keep in mind that the value of backlinks you can find in the comments sections is really low. This is because of aggressive black hat SEO strategies businesses were using in the past. They used to overuse this type of backlinks and search engines now recognize it as a red flag. So be careful when using them as any inappropriate use will get you penalties.

Final thoughts

We hope our article helped you build a strong backlink profile for your business. However, do keep in mind that SEO is not the only thing you should focus on in order to attract more visitors to your website. Actually, there is a lot more you can do starting from hiring reaching out to digital marketing experts, and hiring PPC services NYC. But we’ll talk about that more in some of our future articles.

Latest Posts