How to balance optimized and quality content

It can be exhausting to have to always come up with new, interesting material for your target audience. Finding that sweet spot where your own ideas and messaging sit comfortably with Search Engine Optimization (SEO) can prove challenging. Writing useful content and hoping that people would read it is no longer enough. According to research, 93% of all interactions with online material begin on search engines and their result pages. If you want to show up in relevant search engine searches, you need to pay attention to the guidelines of SERP standards provided by Google. But how can you accomplish this without diluting the qualities that set your company and its wares apart from the competition? As one of the top digital marketing agencies New York, we decided to take this opportunity to explore ways to help you balance optimized and quality content.

Tips to help you balance optimized and quality content

In the modern world of content marketing, it can be very challenging to be a good writer. Nowadays, it’s not enough to write high-quality, engaging, and interesting content. On top of that, you need to make sure your text is optimized, suitable for your target audience, as well as unique, and tailored to your brand. Sounds exhausting, right?

Photo of person's hands while typing a blog in WordPress on their laptop
If you want your blogs to end up at the very top of search engine results and thus attract readers, it’s essential you learn how to balance optimized and quality content.

Well, the good news is that it doesn’t have to be. There are ways to strike a perfect balance between optimized and quality content and give your readers what they want. So here are the tips coming directly from an experienced New York SEO consultant agency that will help you maintain your inspiration and attract both readers and search engines to your work.

#1 Dig into the hurts and gains of your target audience

It’s possible you have a great idea for your next blog post theme. In your opinion, that could be a fantastic topic worth researching and reading about. But if nobody else agrees with you?

Therefore, before publishing content a good idea is to research your audience and figure out what they want to know. You can simply ask around or, even easier, use Google! You can see what people are talking about by searching for relevant terms in your niche. We highly recommend checking out websites like Quora and Reddit. In fact, social media marketing NYC experts recommend thoroughly researching all relevant social media channels.

If you pay attention to the language used in these communities, you can learn not only what people are discussing but also why they care about it. Feel free to incorporate it into your writing. Depending on what type of business your running, engaging with your audience on those channels by writing comments is a great way to connect with your audience on a deeper level.

Once you find the topic worth writing about, make sure to also check what other bloggers and media outlets are saying on the subject. You can utilize Google or content software to help you out here. There are different tools available online that will help you find out what are the most popular themes, what type of headlines typically get the most inbound links and so much more.

#2 Learn from your competition

Even though it’s important to gain insights from your own experiences, it’s always better to learn from the mistakes and successes of others. Therefore, besides checking your Google Analytics reports and focusing strictly on your content, you should also analyze your competition.

Woman wearing a black and blue shirt sitting and reading something on a large white tablet
You can learn a lot if you spend some time researching and reading your competitors’ content.

Fortunately, there are many resources available to you, the first of which is the very content produced by your rivals. However, where should your focus be?

First, make sure to research to what extent they go into related topics and if there are any gaps that your content can perfectly fill. You’ll also find out what ideas that are worth writing about and the ideas that are already “occupied” by your competitors. Second, you should try to figure out how effective is their material. You can easily find out which articles are most popular by checking the number of backlinks and shares they receive.

#3 Make sure your content is SEO-friendly

Now that you’ve got facts backing up your idea and a complete outline of the subsequent content, you can almost kick back and relax. When writing, even if you have a detailed outline, it’s easy to stray from your inspiration especially if you are also focused on boosting your SEO.

Luckily, there are plenty of tools and plugins that can help you check if your text conforms with SEO recommendations, ensuring that your prior efforts were not in vain. For example, you can use Yoast SEO plugin if you run a WordPress website. Even a free version of this plugin can help you immensely. While you’re writing, it will be checking your text in the background and suggesting ways to improve it and make it more SEO-friendly.

White plastic blocks spelling SEO on a wooden surface
There are plenty of tools you can use to help you balance optimized and quality content.

Here are just some of the examples of what this plugin will check:

  • The readability of piece of writing is measured by how easy it is to read and comprehend using the Flesch-Kincaid grade level scale.
  • The heart of your text is the keywords you’re aiming for. See if you’re on track with the suggested volume and level of difficulty.
  • This plugin will check how many words you’ve written and based on it, suggest how many times you should use the selected keyword.

It’s not that difficult to balance optimized and quality content

As you can see, it’s not that difficult to balance optimized and quality content and provide your readers with material worth their time. However, even if you find this difficult, you can always hire someone to help. In fact, nowadays, you can rely on expert help for anything you need. From reaching out to website designers and building a website that perfectly fits your needs to hiring PPC services NYC and boosting your customer base, you have nothing to worry about. In fact, you can focus on growing your business in other ways while pros ensure you get the most out of your marketing.

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