Common reasons why your website isn’t getting traffic
Whether you have had a website that represents your business for a while now, or you have just started one recently, concerns over how much traffic it can generate may arise at one point or another. The reasons why your website isn’t getting traffic can be numerous; there are, however, certain issues that would prevent a website from attracting a sufficient number of visitors that occur more often than others. Fortunately, these problems can be prevented from happening and/or fixed, either by using the help of digital marketing professionals or by discovering further details about the steps that you may need to take. Without further ado – why is your website not getting enough traffic?
Your website encounters SEO issues
Search engine optimization implies the efforts made in order to make it easy for people to get to your website organically via search engines. Does your website appear on the first page of Google after people search for terms and keywords related to your line of business? Investing time and resources in a quality SEO strategy for your website will most definitely improve your ranking, thus positively affecting your website traffic.
If this is so simple – why do people make mistakes with SEO? The answer is quite a simple one, as well. Search engine optimization is time-consuming and complex. Furthermore, search engines such as Google are continuously changing and evolving SEO rules and parameters, which is why keeping up with all of them may prove to be challenging for laymen.
But if you are wondering why your website isn’t getting the traffic you think it deserves, SEO is one of the first things to look into. This includes optimization for relevant keywords, but also the content of your website and backend components, as well.
Consider your choice of keywords
Another very common reason that might explain why your website isn’t getting traffic is the wrong choice of keywords. There are two key factors to take into account in the process of keyword targeting:
- The number of places on the first page of the Google search engine is limited; in order to find your place among the top ten search results, there are certain criteria your site needs to meet. Your website needs to be trusted in comparison to other websites targeting the same keywords.
- If you are trying to target only popular and high-competition keywords, good ranking and thus traffic might prove to be difficult to achieve. Long-tail keywords are the way to go here. There might be fewer traffic gains, but an approach that consists of ranking for several keywords is an efficient way to increase your website’s trust.
User experience issues may cause your website to lose traffic
If you are dissatisfied with the number of visits to your site and wondering why your website isn’t getting traffic – the next step would be considering its UX. Even if the website offers quality content and is packed with relevant keywords, visits will remain scarce if it isn’t user-friendly. User experience is immensely significant in terms of improving website traffic. Users will turn to other, more user-friendly websites for content even if you provide just as useful and relevant information.
How can this problem be fixed? Web development issues are to be taken care of as soon as possible. Consider loading times and mobile responsiveness. If your website takes more than a couple of seconds to load or isn’t mobile-friendly, its traffic will surely suffer negative effects.
- Think about your website design in terms of UX. Well-designed pages and blog sections will lower the site’s bounce rates. Visitors will want to stick around and find out what your business has to offer.
Content quality and promotion
Content quality is an extremely important factor in terms of website traffic. There are several reasons your content might have a detrimental effect on your site’s traffic:
- You are not providing enough content. Are you not paying enough attention to your blog section and failing to regularly publish posts? Google appreciates fresh content. This alone is the reason to keep your blog section regularly updated. It will increase your search engine presence and draw more readers to your website. The higher you rank, the more traffic your site is bound to generate.
- The poor overall quality of your content. This should be done in terms of actual information provided in the posts; but you ought to think about diversification of content, as well. Offer the visitor of your website case studies, how-to posts, news and updates, sets.
- Not grabbing visitors’ attention. This can be achieved by using bold and italics, writing shorter paragraphs. Enrich your posts with images, infographics, and statistics. If you generate entertaining, informative, but also useful content, it will provide more traffic by being shared by your visitors and consequently draw more readers.
If your well-written, informative, and high-quality blog posts are there but your website isn’t getting traffic – poor promotion may be the one to blame. Even though optimized and quality content will most likely contribute to generating organic traffic, every website needs a marketing strategy that implies content promotion. What can you do to improve content promotion?
- Use social media marketing. Share and promote your blogs or run a paid advertising campaign.
- Improve your email marketing game. Promote your content through emails.
- Work on your backlinks strategy. Creating powerful backlinks that lead to your blog posts will improve your traffic and do wonders for your SEO efforts.
If your website isn’t getting traffic – get in touch with digital marketing professionals. Improve your SEO, social media presence, but also resolve your web design and development issues. Grow your web traffic and promote your business and your brand in the most efficient manner.