What are the benefits of focusing on long-tail keywords

As a website owner, you are most likely interested in driving traffic to your website. Thus, it’s crucial to have a well-thought-out SEO strategy that takes into account your target audience and their search behavior. The keywords you hope to rank for in search engines and hence attract visitors are an important part of this approach. However, as the competition increases daily in today’s digital market, it’s crucial to stay on top of your game and think of creative and unique solutions for core keywords. But how can you do this? In this article, the experts from our New York digital marketing agency explore the benefits of focusing on long-tail keywords and how it can bring about a boost in your content marketing efforts.

Why is focusing on long-tail keywords crucial for your SEO?

There are plenty of factors to consider when determining the types of keywords to optimize your content. For instance, broad searches use short tail keywords. These generic queries tend to have a larger search volume and they’re easier to incorporate on-page when you’re creating content.

Close-up of a person typing on a laptop.
Doing thorough keyword research before writing content is essential if you want to boost your SEO.

However, when there is a lot of competition for certain keywords, it becomes much more difficult to achieve a high search engine ranking. Also, this is a much more expensive solution in case you’re bidding on them for your new paid ad campaign. That’s where long-tail keywords come to the rescue! In order to maximize your SEO, focusing on long-tail keywords is a must. Why? Here are just some advantages.

#1 Less competition

Given the lower levels of competition, long-tail keywords are much simpler to rank than short-tail keywords. Search Engine Land reports that 70% of all online searches are made up of long-tail keywords. If you are not making them a priority in your SEO strategy, you’re passing up huge chances to attract serious visitors to your website.

#2 Increasing the visibility of your content

In response to a user’s location, age, gender, interests, etc., Google tailors the search results displayed in response to a long-tail keyword query. It’s possible for search results to vary between users, even if they both type in the identical query. Being more specific, long-tail keywords, being more precise, can help you optimize your site for various groups of searchers.

#3 Improved conversion rates

Long-tail keyword users are more likely to find exactly what they’re looking for in a search. This is because long-tail keywords allow businesses to create content that is more specific to the interests of each individual site visitor, resulting in a higher conversion rate. In a nutshell, users’ goals in conducting a search become the focus of your SEO efforts.

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Research suggests that focusing on long-tail keywords will help visitors decide to buy more quickly.

Let’s take an example. Imagine you need to hire a digital marketing company to help you skyrocket your website’s SEO. Searching for an “SEO company” is likely to return hundreds of results. Alternatively, you might look for SEO services in NYC, to find someone who focuses on that field and serves your area. Based on what you see in the search results, you may be on the verge of deciding on a digital marketing company. Another perk of choosing long-tail keywords is that they help visitors decide to buy more quickly.

#4 Focusing on long-tail keywords will help you rank for short-tail keywords, too

To a greater extent than not, your target short keywords will already be part of your long-tail keywords. This synergy facilitates the achievement of both aims, increasing your visibility for both broad and narrow keyword phrases.

A positive outcome would be an increase in organic site traffic as a result of higher search engine rankings.

#5 Helping low-authority or new pages rank quicker

Google uses several signals to determine a page’s ranking, including its authority, quality, and relevancy. For highly competitive terms, a small number of extremely authoritative pages take up the vast majority of the search engine results pages.

However, let’s say that just launched your website. Or, perhaps you just haven’t been successful in attracting enough backlinks. In any of those cases, even if the quality of your material is optimal, your “authority” won’t be able to compete. Therefore, being more in tune with your intended demographics can provide you with a tactical edge. Long-tail keywords are more specific and thus can be used to produce content that provides more value to users than other sites by answering their search queries.

With these less-competitive keywords, you can still rank for your page or blog post without a massive number of backlinks. An additional piece of advice from social media marketing New York experts – utilize your social media platforms to promote your new content and use long-tail keywords as hashtags to boost the SEO.

#6 Getting a chance to personalize your content

Let’s get deeper into the topic of long-tail keywords as a way to direct your writing. By long-tail keywords we mean 4- or 5-word phrases (sometimes even longer) with common descriptions such as gender, nationality, and location. This can work in your favor if you develop various pieces of content to promote the various product lines and services your business provides. As a result, you can improve the specificity of your content strategy and take advantage of contextual advertising.

#7 Helping you optimize your blog strategy

One of the simplest techniques to get your website to rise in the search engine rankings is to provide your visitors with fresh content constantly. And the simplest way to do that is to maintain a regular blog that caters to your audience’s wants and desires.

Young man sitting at a desk and looking at his laptop while smiling
Researching long-tail keywords can help you learn more about your target audience.

Long-tail keywords can help you get started if you feel lost. You can use them to learn more about your target market and the information they are looking for. Using those keywords, you can generate helpful material to address some of their problems and concerns.

So is it worth focusing on long-tail keywords?

We say – absolutely! Focusing on long-tail keywords is crucial for building an effective organic search strategy. Use long-tail keywords to produce high-quality content and blog entries designed to attract high-value leads and we guarantee, your online presence will skyrocket.

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