2022 website design statistics to keep in mind
Your website is the foundation of all of your digital marketing activities. Everything from SEO and PPC to social media and email marketing efforts is all linked to your website. With that said, all of these aspects of your website must adhere to certain industry best practices. However, there are also trends that you must follow if you wish for your site to stay afloat amongst all of the competition. Furthermore, businesses are becoming more conscious of the necessity of having a digital presence. A physical location can only reach a certain number of people. However, with a decent website, you can have thousands, if not millions of people get in touch with you, at any time. For this reason, we are here to cover the 2022 website design statistics to keep in mind so that more people will visit and stay on your website.
With that said, these days, many people resort to creating websites quickly and cheaply. They do this in order to get access to the large internet user population. However, this is not always a good idea. There are over 1.1 billion websites on the internet. In fact, the number is expected to rise in the coming years. Therefore if you want to make your website stand out from the rest, you need to put some effort into making it. There are many ways in which you can do this. The first and the most obvious is to hire a digital marketing agency, like Digital Dot, to help you out with this. However, you can also do it on your own, if you pay attention to the most important website design statistics.
Load times are very important
Most people underestimate the importance of site speed. Recent research investigated the relationship between site speed and conversion rates. It discovered that pages that load in less than 5 seconds had greater conversion rates. Furthermore, each second removed from five seconds resulted in an almost five percent rise in the average conversion rate. On the other hand, the study found that there were no conversions on websites that took longer than 7 seconds to load. That is why you need to make sure your site loads FAST. Just a few of the factors that you can adjust to increase site performance include:
- Optimizing the size of the pictures on your page
- Reducing the amount of redirection
- Increasing server response time
Aside from conversions, Google uses page load times to influence page ranking. As we’ve mentioned earlier, a sluggish site might lead to a drop in ranking and organic online traffic.
Aesthetics are among the most important 2022 website design statistics
According to a survey that Google conducted, more than 48 percent of internet users ranked the look of a website as the most essential factor. According to Google research, individuals develop aesthetic judgments based on visual complexity, as well as how representative it is of its category. Internet users prefer websites with minimum visual complexity and strong prototypicality. This indicates that, in order to attract a user’s attention right away, you need to do a few specific things. The first and most important thing you need to do is make your website simple. Because of its low visual complexity, minimalism has been one of the most noticeable website design trends for many years.
The second important aspect is how representative your website is. You should make sure that your website reflects your brand visually. This means that it needs to be consistent and appealing. And the final aspect you need to consider is familiarity. Web design that goes against the expectations of users may leave a poor impression. The digital sector is a very competitive one. You risk getting surpassed by your competitors if you can’t produce a solid first impression and establish your reputation in seconds. If you find this a bit overwhelming, there are other ways to do it. For example, web design New York solutions can help you out.
Mobile design is gaining ground
According to research, almost three-quarters of internet users will be accessing websites with their phones primarily in less than four years. This means that the paradigm is shifting, and your web design philosophy needs to shift with it. Since 2020 Google has been indexing mobile-only sites or sites that are designed for mobile. What this means is that Google will always crawl your site’s mobile version before the desktop version to evaluate page ranking.
Poor mobile design, or even worse, the lack of mobile-friendly design, may harm your ranking. That is why you need to make sure that you prioritize mobile design over your desktop design. This is a major trend in the industry. You can see it if you look at the rising marketing budgets for mobile devices.
SEO is an important aspect of web design
Search Engine Optimization (SEO) is an efficient digital marketing technique that boosts the amount and quality of organic traffic to your website. These days, SEO is an important metric because there are, as we’ve mentioned, more than 1.1 billion websites on the intent. This means that the visibility of your website depends on the search engine. Google crawls sites based on an algorithm that takes into account a variety of characteristics (keywords, site speed, construction quality, etc.) and then ranks them. The method of determining which keywords your target audience is looking for and then carefully developing content to target those focus keywords is known as keyword research and strategy.
You need to have a fundamental comprehension of Google’s current algorithm if you wish to do effective keyword research. We understand, however, that not everyone is able to do this. That is why you can get help from Digital Dot a New York City SEO expert. If you have this down, there is no doubt that you will be able to gain more traffic to your website. With that said, now you know the 2022 website design statistics to keep in mind. Hopefully, you will find this article helpful in making your site overall better.