2022 Facebook marketing statistics to consider

Since its creation, Facebook has evolved into a platform with a multi-billion dollar evaluation, with tens of millions of users. With such a large number of active users, the prospects for marketing and Facebook advertising to reach an audience have never been greater. However, as the user base grows, so grows the challenge of reaching them, along with the competition. That’s why, in 2022, it’s more crucial than ever to comprehend a constantly-changing platform. With that said, there are so many aspects to consider that it may be difficult to create a comprehensive image of it all. In this article, Digital Dot explores the 2022 Facebook marketing statistics worth considering when looking for ways to grow your brand via social media.

#1: Facebook is the world’s third most popular website

A blurred image of a Google logo.
Google and youtube are the only two platforms more popular than Facebook.

Although there are audiences (gen Z) that look at Facebook as an antique platform that belongs in the past, nobody can argue the fact that it is still very popular and among the topmost trafficked websites out there. And if you have doubts in our insight, just look at the statistics and everything will be made clear. Contrary to popular belief, Facebook won’t be going away anytime soon. Facebook continues to dominate a significant portion of internet traffic.

According to online findings, Facebook is the third most visited website in the world, with only Google and YouTube rising above it. Twitter comes in at fourth place while Instagram is ranked #5. Therefore, there is no reason to have any hesitation if you’re thinking about marketing on Facebook.

#2: Facebook ads are used by over 90% of social media marketers

We’ve all heard that Facebook ads are critical to the majority of social media marketing efforts. This is due to the fact that there are so many people you can reach that it is impossible to do it all on your own. Paid ads are, in fact, one of the most popular ways to market on social media these days. No offense to your SEO efforts, but it is necessary to emphasize that search engine optimization is not the only one component of a successful marketing strategy. Ask any social media marketing agency New York and you will get the same answer. Facebook Ads are crucial.

#3: The majority of Facebook users are mobile users

A woman holding her phone.
One of the main 2022 Facebook marketing statistics you need to consider is that the majority of users are engaging with Facebook on a handheld device.

From an expected 34.35 billion in mobile advertisements in 2017 to a forecasted 60 billion in 2022, Facebook shows no signs of slowing down any time soon. We know that in 2022, the majority of Facebook users prefer the mobile app experience to a desktop one. Facebook mobile users account for almost 90%  of all users, as is the case with all social media platforms. This is the reason why advertisers who have normally catered to desktop users, need to pivot.

One way in which they can do this is to make their content responsive for medium-sized and small mobile devices. This is the case because the standard for desktop video is a widescreen. On the other hand, the standard for mobile is vertical. If you want your marketing efforts to succeed on Facebook you need to prioritize mobile. with that said, however, if you are able to do this, you will not only have more reach on Facebook but on Instagram as well. That is the primary method with which Digital Dot, a New York SEO company, handles their Facebook marketing.

#4: Stories are becoming the most popular form of content on Facebook

The growth of Facebook Stories is another important tool for the Facebook brand. Facebook stories are quickly replicating those on social media sites such as Instagram, YouTube, and Snapchat. The only platform on which this content is more popular is TikTok. More than 300 million users engage with Facebook Stories every day. That is the main reason why you should consider including them in your marketing campaign. Of course, you need to be aware of the demographic of the users you want to cater to. With so many users, it can be difficult to gauge the exact demographics without doing extensive studies. However, there are still resources that can help you with that.

#5: Facebook ads have a potential reach of 1.9 million individuals

A crowd of people.
Facebook’s paid advertising strategies can reach millions of users.

According to research, Facebook has the potential to reach more than 2.9 billion people. This figure represents a gender distribution that is very close to being even across the board. This means that you have the potential to market to an equal number of male and female users. As a direct consequence of this, you do not need to be concerned about gender-specific marketing on Facebook.

In 2022, the male demographic ranging from 26 to 35 years old will make up the largest portion of Facebook’s audience, accounting for 19 percent of the platform’s total potential reach. Facebook users who are between the ages of 19 and 25 make up 14 percent of the site’s total population, while users who are between the ages of 25 and 36 make up 16 percent. This breakdown is one of the most important 2022 Facebook marketing statistics. Make sure that this factor is taken into consideration when you are formulating your marketing strategy.

#6: People spend an average of 20 hours on Facebook each month

And the last of the 2022 Facebook marketing statistics to consider is the amount of time that people spend on Facebook. It should be self-evident that the more time users spend on a platform, the more marketing opportunities there are. There are an average of 19.6 hours of Facebook users each month. This is only second to the amount of time spent on YouTube, which clocks in at 22.5 hours per month. This means that if you want to reach the most people as quickly as possible, you need to consider Facebook. The opportunities for marketing on Facebook are endless, and they are more seamless than on youtube, and that’s what makes it better.

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