10 SEO techniques for boosting organic traffic

It’s no secret that Google handles an astounding 96% of all mobile searches. In addition, about 70%–80% of consumers typically ignore sponsored content, demonstrating the rising value of organic traffic. Since Google’s algorithm is constantly evolving, keeping up with SEO best practices that are currently popular is essential. After all, in today’s highly competitive digital marketplace, staying ahead of the competition and keeping the edge in your business is the new normal. We at Digital Dot fully appreciate that any business, no matter how big or small, can benefit from an SEO strategy tailored to its industry. That’s why we’ve reached out to experts and found out the top 10 SEO techniques for boosting organic traffic.

Boosting organic traffic is easy with the following 10 SEO techniques

According to different studies, 75% of people never look past the first page of search engine results. Considering the competition in the market in 2022, a solid SEO strategy is an absolute must. So once you take care of the fundamentals, the next step in taking your online presence to the next level is to employ sophisticated SEO strategies.

Considering that most people don’t look further than the first page of search engine results, you have a tough competition to beat.

In light of the importance and significance of SEO tactics, the next logical question is: what are SEO techniques for boosting organic traffic? Well, continue reading, as that’s precisely what you’re going to find out.

#1 Select the right domain name

Choosing a right domain name is the first and most crucial step in launching an SEO campaign. You don’t want people to associate your site with a bad or indifferent company. So, when picking a domain name, make sure the name is both memorable and appropriate for your business. Also, find out if that URL is already in use and get a domain name that’s simple to say and spell.

The next step is actual website development. First, it’s essential to find a reliable web host and cooperate with an experienced web design company New York that will understand your goals and requests. Following that, you can begin designing your content and SEO plan. Adopting these measures will improve your website’s organic traffic without increasing your spending on paid advertising.

#2 Conduct keyword research

Before creating engaging content, it’s important to research which keywords are related to your site and which SERPs will show up for those keywords. You can use many tools, such as Google AdWords Keyword Planner, to research keywords.

#3 Focus on posting quality content

Readership tends to increase with the length of an article (especially those over 3,000 words). However, it’s still crucial to keep readers interested, so always focus on quality rather than quantity. It can be pretty enticing to your target audience if it’s presented properly.

#4 Optimize voice search

Voice-activated internet usage is already at over 40% in the US and is expected to rise further. The proliferation of voice-enabled searches can be attributed to the widespread availability of intelligent virtual assistants like Alexa, Siri, Bixby, Google, and others. You can improve your website’s performance in voice searches by including long-tail and location-based keywords and adopting a conversational tone throughout your website.

Woman wearing a black cap holding a phone and doing a Google voice search
Voice search optimization is one of the best SEO techniques for boosting organic traffic.

#5 Conduct A/B testing

A/B testing is one of the crucial SEO techniques for boosting organic traffic. To do this, you must experiment with several iterations of your website’s content and layout to determine which ones are most successful at drawing in new visitors. Copywriting strategies can also be used to boost website traffic, too. Your company’s expansion and advertising objectives will both benefit from this.

#6 Build a strong backlink profile

Building links is one of the best things you can do to boost your website’s SEO. Finding relevant sites to link to and establishing connections with them is essential. You can increase your site’s visibility by submitting it to appropriate web directories, blog networks, and social media platforms. Article promotion is another strategy for gaining backlinks. In other words, you must put in the time and effort required to write high-quality articles about subjects relevant to your niche and send your work to article submission sites and PR directories.

#7 Add video content

Video optimization is the surefire solution to the age-old question of how to use SEO to boost traffic. Incorporate some well-chosen keywords and hashtags to increase the content’s discoverability. Even by explaining your channel’s purpose, you can significantly increase your channel’s organic views.

#8 Use appropriate tags

Adding relevant tags is crucial in improving your site’s organic traffic. Doing so will increase the likelihood that visitors to your site will be interested in your goods or services. In addition, including internal and external links and the tags and keywords can help optimize your site for search engines. As a result, more people will be able to find your site this way.

#9 Pay attention to local SEO

If you run a local business, taking advantage of local SEO is a must. Meta descriptions benefit significantly from the inclusion of location-specific keywords. If you provide a specific location on your page, Google will prioritize it in the local search results. Using GMB and including your name, contact information, and physical location on the website establishes your local business as legitimate.

#10 Employ social media marketing tactics

Lastly, make sure to use your social media accounts to promote your website and thus boost its SEO and reach more people. Plenty of analytics tools can help you analyze data and create content your target audience will find engaging based on it. The good idea is to include intriguing calls to action in your social media posts and drive more traffic to your website. Social media is a powerful tool if you know how to use it.

Person holding a phone and looking at someone's Instagram profile
Employing social media marketing strategies will make your website more discoverable in search engines.

Continue learning about SEO techniques for boosting organic traffic.

We hope our article helped you understand the importance of a great SEO strategy for your business. More importantly, we hope that our SEO techniques for boosting organic traffic help you skyrocket the traffic on your website. Of course, you can always reach out to experts and hire professional SEO services New York to take care of this for you. Then, you can focus on other aspects of your business, knowing your traffic is growing and your online presence is blooming.

 

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